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Week 0: The Calm Before the Storm, Moviebaker Journey Begins

Moviebaker's journey starts here: the pre-launch story, goals, and mindset before building a creative SaaS in 365 days.

By Movie Baker Team,

July 17, 2025

Week 0: The Calm Before the Storm, Moviebaker Journey Begins

Moviebaker Journey Week 0: Before the Storm

The Calm Before 365 Days of Chaos, Creativity, and Code

We didn’t make €1 million.
Not yet.
But that’s the goaland we’ve got exactly 365 days to get there.

Welcome to Moviebaker Journey, our weekly series documenting the real, messy, caffeinated process of building a creative SaaS product from scratch. This is Week 0, the moment before the launch, before the beta testers, before the bugs start crawling out of the code.


How It All Started

Five years ago, we launched a film studio in Kraków, Poland. We made commercials, music videos, and short films. We fell in love with the gearcameras, lights, sound rigsbut we hated the chaos.

  • Scripts in Word
  • Budgets on paper
  • Contracts written with ChatGPT
  • Crew coordination via Messenger group chats

The tech was amazing. The workflows? Not so much.

So we built Moviebakera platform designed to help filmmakers, producers, and rental houses manage projects without losing their minds.


What We’ve Built So Far

After 2–3 years of on-and-off development, things got serious in January 2025. Since then:

  • We launched our first live module: Rental
  • Two more tools are ready as Figma prototypes
  • We set up our own server infrastructure
  • We partnered with a university in Spain
  • We bought a coffee machine (essential)

The Rental Module is our first big release. It’s designed for production houses and rental companies who want to manage gear, quotes, and calendars without relying on Excel or Word.

If you want early access, sign up to be a beta tester →


What’s Coming Next

We’re not stopping at rentals. Here’s a sneak peek at what’s in the pipeline:

  • Online casting platform for actors and directors
  • Dossier creator for producers
  • Legal Hub for contracts and rights
  • Greenfield Link for sustainable production tracking
  • …and more tools we’ll reveal as we go

Each one solves a real problem we’ve faced on set or in the studio. We’re not building featureswe’re building survival kits for creatives.


Social Media: Rebranding and Rebooting

We didn’t start from zero. We rebranded our old casting agency accounts (TMT Art) into Moviebaker profiles:

Platform Status
Facebook Rebranded from TMT Art
Instagram Rebranded and growing
LinkedIn Rebranded with industry focus
TikTok Started from scratch
YouTube Started from scratch
Threads Still on pause

We’re growing organically. No bots, no paid boostsjust real content, real people, and real behind-the-scenes footage.


The Goal: €1M in 365 Days

We’re not influencers. We’re not a VC-backed rocket ship. We’re a small team trying to build something useful.

Here’s what we’re aiming for by the end of this journey:

  • 10,000 users
  • 5 working modules
  • Monetization across tiers
  • €1 million in revenue

It’s ambitious. It’s probably a little clickbait-y. But it’s also possible.


Want to Be Part of It?

If you’re a filmmaker, producer, or rental house owner who’s tired of the chaos, we’d love to have you on board.

Sign up at moviebaker.app
Help us shape the tools you’ll actually use.

This is Week 0.
See you in Week 1.

Watch the video

Out weekly blog with the updates about our journey